Welcome to my new blog site. I will be using this as a forum to help people develop their Social Media Marketing strategies as it relates to their businesses. Social Media is the new frontier in how we communicate and connect with each other, with businesses, with prospective employers/employees and even with complete strangers.
I believe that Social Media, by its very nature, is transforming the way we live our lives. In particular, I believe that it can transform businesses into viable and relevant entities that are personally engaged with their clients. Businesses must first transform their way of thinking when it comes to marketing. Yellow Pages advertising no longer works – perhaps never did. TV has become an expensive shotgun approach to reach customers with hundreds of channels trying to hit the right demographic in the right numbers in the right time slot. Newspaper advertising is all but history as people get most of their news electronically. Radio is expensive and only marginally effective. None of these mediums generate the return on investment (ROI) that they once did. Today’s consumers use the internet to educate themselves, source and compare products, compare prices, and finally, to select who they plan to purchase from. Businesses have advertising budgets, but are running out of places to spend them. It is no longer a question of whether to utilize Social Media or not, it is a question of “when?”
In future posts, I will explore the value of Social Media and how to use Facebook, Twitter, LinkedIn, YouTube and other social media to reach out to and interact with your clients and prospects. Social Media will help you to grow your business, but not in the way that you are used to thinking. Social Media is not about controlling and delivering a carefully calculated advertising message. In fact, Social Media will require you to let go of your conventional understanding of marketing. Social Media engages your clients (and potential clients) in a living marketing organism that is controlled, in large part, by them. It is a little scary. It will leave some business owners feeling out of control and vulnerable. Trust me, it will be worth it!
Admittedly, not everyone will “get it.” Many business owners/CEO/COO’s don’t even know how to get started in Social Media. Others have tried, but with disappointing results. For that reason, Social Media Managers are perhaps the most sought after employee in America today. Since many companies cannot justify a full-time Social Media Manager, it makes sense to work with an independent consultant that can assist you or actually run your Social Media Marketing Plan. The important thing is that your company gets on-board. Not as a part of next year’s budget or even next quarter’s . . . the time for Social Media Marketing is now! Will you be the company that blends in or will you be the one that stands out in the crowd?
I want to help you to be a standout . . .
David James Peterson