T-Mobile has launched a new ad campaign on Facebook. At first glance it appears to feature an old phone with a badly cracked screen. To make matters worse, the photo of the Samsung Galaxy S III smartphone with the dandelion/shattered screen came from a Samsung photo shoot. This means that two different marketing departments thought this looked ok! Even if you don’t see a smashed screen when you look at it, how do you really feel about dandelions? Probably not the best way to illustrate the Galaxy S III’s sharing capabilities.
I wonder if the team who designed this campaign still works for T-Mobile? Perhaps they never did . . .
Some of their Facebook fans had the same reaction: